The Business of Design: Creativity, Innovation and Entrepreneurship
Call for
Chapters
Deadlines
Abstract submission: 1 June
2010
Draft chapter submission: 10 September 2010
Final chapter 31
January 2011
Introduction
This book is about creativity and
entrepreneurialism in the context of design. It focuses on design
businesses
and the knowledge and understanding designers need in order to
apply their ideas in business. The authors
take an interdisciplinary
approach, showing how design business innovation is based on strong
competencies
in creative design practice, combined with marketing and
corporate strategy skills and an understanding of
broader contexts such as
culture, identity, sustainability and inclusivity.
Design matters
because it has the potential to make a difference to how we live, what kind of
society we live
in and what kind of planet we inhabit. However, economic
performance also matters and increasingly, wealth
generation will depend on
creativity, innovation and design. Creative design skills, a responsible and
environmentally aware approach and a clear understanding of the market will
be more significant than the recent model of low cost, volume production,
long supply chains, unsustainable use of resources and exotic
financial engineering. We need to think globally about markets and social,
environmental and economic impact, while at the local level, design can help
companies to differentiate themselves in an increasingly competitive
global market.
Objectives of the Book
• To provide an essential
textbook on business for design students, lecturers and practitioners, written
from
the perspective of designers.
• To challenge conventional views of
design, using interdisciplinary approaches with a scope of subject
matter
which extends beyond traditional design specialisms and problems.
• To
demonstrate the relationship between creativity, design, innovation and
entrepreneurship via a broad
range of case study examples.
• To show how
successful design businesses combine creative, ‘designerly’ ways of thinking and
working
with analysis of strategic opportunities and market research,
technical innovation and a reflective
awareness of broader contexts.
• To
enable designers to appreciate and use business strategy to become effective and
responsible entrepreneurs or to move beyond a narrow design focus to play a
more significant strategic role in
their
organisations.
Target Audience
Design students, teachers and
practitioners interested in bridging the gap between design and
business
cultures. The book will also be highly relevant to students and
practitioners in design management, design
entrepreneurship and business
management.
Recommended Topics
Chapters will address cross
cutting themes and provide examples which illustrate these themes, via
case
studies. The Design Business in Action section chapter topics may be
related to particular case studies or
design areas. Examples of themes and
case study topics include, but are not limited to the
following:
Approaches to Design
• Design thinking
• Use of research in
design process
Innovation, Management and
Entrepreneurship
•
Managing creativity: process, roles and models of working in design
•
Incubation and establishment of design businesses
• Ownership, sharing and IP
in differing business models
• Microbusiness, remote collaboration and the
global market
Design Business in Action
• The sustainable total product
offering
• Innovating from waste: the supply chain and creative risk
•
Fair trade production and creative partnerships
• Cultural identity and a
sense of place in design brands
• Brand identity and authenticity
•
Creating inclusive design: marketing strategy and consumer identity
•
Targeting niche and subculture markets
• Participatory design and product
development: empowerment in the design process
• Corporate strategies for
customised design
• Gendered marketing
• Corporate competences in the
creative industries
• Promoting the creative identity: craft
marketing
Submission Procedure
Researchers and
practitioners are invited to submit a 2-3 page chapter proposal in Word. Authors
will be
notified by 25 June 2010 on the acceptance of their proposals. The
final chapter will be c4-5,000 words long,
supported by strong visual images
and Harvard referencing.
Inquiries
Inquiries and submissions to:
Dr
Emily Baines
Programme Leader: MA Design Innovation
Faculty of Art &
Design
De Montfort University
The Gateway
Leicester
LE1 9BH
ebaines@dmu.ac.uk
Professor Stephen Brown
Director, Knowledge Media Design, De Montfort
University
http://kmd.dmu.ac.uk
tel: 0116 257
7173
mob: 0787 246 3355
sbrown@dmu.ac.uk
Visiting Fellow, Centre for Distance
Education, University of London
